Music Video



Ben Moody

Ben Moody views music videos as a valuable and rare opportunity to
complete a piece of art. There is always some sort of visual for most
people that write music when they are either telling a story or
creating an atmosphere or sound. Ben Moody finds it essential to
create a direction for the lyrical story line by dictating it with
emotion created by sounds and tones. With videos, you have complete
control over all the sensory perception of your art. Ben feels that
the 13 year old in everyone would find it cool to film yourself while
jumping around playing instruments.


We Are The Fallen


God Head


Anastacia


Evanescence

Ben Moody and Videos                                                                                           Ben Moody’s involvement with videos are across the board and he can even be considered a micro-manager in a way. Don’t tell anyone but some
people who have worked with him in the past may have considered Ben a
control freak…Truth be told, Ben Moody thinks a lot of artists and
musicians would have more involvement in the production side of videos  if they could. It is discouraged by a lot of labels for an
 artist to have too much control. Who can tell a story better visually than the artist that wrote the song or script? Before Ben Moody was even signed, he got told by a lady at his “soon to be” record label that she will be the person picking the treatments for their videos. He was instructed that he would not be allowed to read them, see them, pick them, and there would be no discussions or arguments. If he
wanted to argue, there would be no video. That was a big motivator for
Ben to pick up a camera himself to shoot videos and then edit them.
Ben made a lot of changes to some of the treatments that he had
during his tenure in Evanescence. The video the band was going to
shoot for “Going Under” was sort of a Frankenstein version of a
treatment he had written for a song called “Haunted.” Ben Moody also
made a lot of changes to the “My Immortal” music video the day of
the shoot. The perspectives of the two characters in the videos were
actually in reversed from the way the lyrics were sung. This video
did a very good job at leaving a clue to Evanescence fans that Ben
Moody would be leaving. This was a great start in Ben’s realization
of seeing the power in the visual of video. When Ben disappeared from
the band he was in Los Angeles and the video came on tv. There he
was, in the video by himself, playing piano, watching the band that
he put together, play the song without him through a window in
another room. In reality, it was a very profound moment for Moody. Ben likes stories, so his treatment writing and production are
developed from that aspect for videos. Fans would always ask on the message
boards about the more vague songs that could be easily interpreted in
multiple ways. Fans wanted to know what the meaning behind those songs
were. Ben Moody found that he could keep things interesting by
posting the stories that he would write in his head as he was writing
the song. This is where treatment writing began for Ben. At first it
was just short stories but then he found that he loved to write the
premise of a story, then put a fictional character in a very specific,
unique situation. Ben tries to convey a universal and emotional
story line within The Paradigm of a very specific and unusual
situation. For example in the movie Reservoir Dogs which takes place
just moments after a big event happened, and the viewer is just
seeing things as if they were in the warehouse, trying to piece
things together. Treatment writing, editing, and directing all go hand in hand when it comes to making videos.
Directing is something that Ben finds inevitable. There are some
people that set out to be directors because they wanted to be
directors. Ben, on the other hand, never set out to be a director
because he likes to tell stories. Sometimes in order to tell your
story the right way, being a director is just the role that you have
to play. Ben Moody does not consider himself wearing different hats
when he does any part of the video process. Production for videos,
events, and music is something that Ben Moody excels at, not by
choice, but by nature. It is something that comes naturally to
producers. In all reality, it is not a choice. Editing is a specific
love and passion of his because he finds it easy to mess up. There is
rhythm to editing that Ben cannot even begin to explain. He’s not even
sure if he does it right, although he believes he does. One thing is
for sure, Ben hates when someone doesn’t do a satisfactory editing
job. He watches people put together behind the scenes, making of,
making the record videos, and it’s when something goes a couple frames
too long, or when the camera has a great opportunity to catch
something awesome and it turns out awkward, that really disappoints
Ben. Editing videos, in Ben’s opinion, is like putting the final finesse on a song. If
 the timing is not exactly right, it takes the suspension of disbelief
and just crushes it.Ben is not really sure that he is a visionary, but he is sure that he has a vision that is different from others. The perfect example is
that the videos he is currently working on are a story line continued
from the first video of “You Can’t Regret What You Don’t Remember,” to
the second video of the next album “I Am The Distance.” For the
first four videos there is a recurring character named “The Dead That
Live Within,” which is an alter ego that represents dark times in Ben
Moody’s life that stemmed out of a failed suicide attempt. He
decided that the perfect character to play this role was Eerie
DeScent, which is a character played by another performing artist
that he loves. This would qualify more than anything as being one of
Ben Moody’s unique visions. So far, Eerie DeScent and Ben are the
only ones that really understand it, but it works out perfectly.Although not so sure of how good he really is at it, Ben Moody’s desire is to tell the story of a song through videos, or at least deliver the core meaning of the message that’s trying to get across. Ben Moody loves finding ways to tell stories by portraying a concept without ever really touching on the nose or going so completely bizarre with it. A big impact in Ben Moody’s story telling was “The Mist” by Stephen King. Ben’s reason being is that you are handed this film/book where
the storyline is that a gateway or door way has been ripped open to
another dimension due to a government experiment. These creatures of
absolute horror have come into our dimension through this mist, and
you’ve got these people trapped in a grocery store. It’s just the most
unexpected, ridiculous thing you could imagine. A gateway to another
dimension brings over every matter of beasts from the size of
buildings to little tiny bugs. Everything is blood thirsty with crazy
teeth, huge claws, and just kills everybody.

**SPOILER ALERT** At the end, the main character made a promise to
his son that he wouldn’t let him be eaten alive. They found a car at a
gas station, drove as far as they could and they were still
surrounded. The mist seemed like it was never going to end! The father
of the boy pulls out a gun that only carried enough bullets to kill
everyone in the car except for himself. As the father shoots and kills
everyone (including his son), he tries to kill himself without any
bullets left. At that moment, an army tank appears that has come to
help survivors. Throughout the whole movie, it was never explained how
the portal came to be open, where the beasts came from, or what
happened after.

The whole concept of this is how people react to fear. It seems like a
very weird concept, but to Ben Moody that’s the perfect example of
how story telling should be. The audience just accepts it blindly.
For example, this door is open, and there is this octopus looking
creature and he just ripped a guy in half! We will never know where
he came from, what happened to him, or if the human race survives.
Did the door get closed? Does the mist ever end? You never know and
you never care. The entire movie, you’re engrossed solely in the
behavior of these people. These are the concepts that Ben Moody
grasps when he plays any role in story telling when making videos.


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